A Modern Approach to Sales Enablement
Despite billions spent annually on CRM systems and sales training programs, many companies struggle to see little return on these investments.
A recent CSO Insights study found that while CRMs have the potential to boost sales by up to 29%, they often become little more than data repositories without proper integration into sales processes. Additionally, only 9.6% of organizations felt their sales training met expectations, while 53.6% believed their programs needed significant improvement.
At OAKSTREET, we help companies execute a tech-enabled, multi-channel sales motion through our structured 10-Step Sales Execution Framework. This proven approach enables businesses to:
Boost sales performance at scale
Optimize costs
Maximize sales technology and training investments
Ready to transform your sales strategy?
Learn More:
Let’s Connect:
Bruce Roberts, Founder & CEO
Bruce is an accomplished business leader, writer, speaker, and sales enablement expert with over two decades of experience driving results. His journey spans roles as a top performing field and enterprise account executive, sales manager, director, senior executive, and now, founder.
Over the past decade, he has worked with companies directly and through private equity (PE) to accelerate organic growth. Believing there was a better and more cost-effective way to develop high-performing sales teams, Bruce founded OAKSTREET to help companies execute a tech-enabled, multi-channel sales motion to accelerate revenue growth at scale, optimize costs, and maximize sales technology and training investments.
Bruce holds a degree from UCLA and completed postgraduate studies at USC’s Marshall School of Business.
Outside of work-
Bruce lives in Los Angeles with his family, including four kids, dog Tucker, and three lizards—Rocky, Martin, and Scarlett. In his free time, you’ll find him on a mountain or body of water, recharging for the next challenge.
Let’s Connect:
Kim Carlson, Head of Operations
With over 25 years of experience as a consultant, project manager, and product owner, Kim has a proven track record of leading large-scale cross-functional initiatives. A strategic thinker with exceptional execution skills, Kim has successfully managed over 200 projects spanning streamlining business processes for acquisitions, systems integrations, automated customer outreach email programs, recurring billing and complex scheduling initiatives.
Recognized for leadership in cross-functional team collaboration, Kim has worked closely with executives, sales, marketing, development, customer support, and finance to deliver impactful solutions.
Kim has been part of teams that have won multiple notable professional awards including Webby Awards, a Digital Health Award, and the Media Excellence Award. Kim brings a unique blend of process management, technical expertise, strategic vision, detailed execution skills and hands-on leadership to every project.
