Why a Tech-Enabled, Multi-Channel Sales Motion is Essential for Growth

In today’s fast-paced market, relying solely on traditional sales methods is no longer enough. Companies that fail to adapt risk losing deals, falling behind competitors, and missing revenue opportunities.

A tech-enabled, multi-channel account-based strategy—which integrates email, social, phone, mail, and face-to-face interactions—helps businesses:

• Expand customer reach

• Increase conversions

• Accelerate revenue

• Improve retention

• Reduce sales and marketing costs

According to recent studies by McKinsey & Company and Forrester Research, companies using a multi-channel approach achieve: 

Now, let’s explore five key ways this strategy drives better sales results:

1.    Expand Customer Reach Through Multi-Channel Sales 

Today’s buyers engage across multiple platforms. A multi-channel approach ensures companies connect with them where they are—not just where it's convenient for the sales team. 

• Increased Visibility

  Engaging prospects through email, social, phone, mail, and direct interactions builds awareness and brand presence.

• Higher Conversion Rates

  Companies that coordinate three or more channels in their outbound strategy experience much higher conversion rates compared to those using just one or two.

• Stronger Customer Retention

  Businesses with a cohesive, cross-channel approach retain up to 89% of their customers—a significant improvement over companies using fewer touchpoints.

2.    Enhance Personalization with Tech-Enabled Account-Based Strategies 

Mass marketing and broad-based sales efforts lack the precision needed for high-value accounts. A tech-enabled, account-based approach ensures hyper-targeted engagement by leveraging:

• Precision Targeting 

  AI-powered insights help sales teams focus on the highest-value prospects. 

• Data-Driven Decision-Making 

  Properly utilized CRM tools prioritize leads and prospects based on real-time buying signals.

• Customized Messaging 

  Automation tools deliver personalized content at the right moment, increasing relevance and response rates.

Companies using account-based sales strategies see higher ROI—89% of businesses surveyed reported stronger revenue results.

3.   Bridging the Gap Between Sales and Marketing 

A persistent challenge in many businesses is the disconnect between sales and marketing. This misalignment often leads to inefficiencies, wasted resources, and lost deals.

A tech-enabled, multi-channel account-based sales motion fosters alignment by:

• Enabling Shared Insights 

  Data-driven collaboration ensures both teams target the right accounts with the right messaging.

• Improving Communication 

  CRM integration ensures consistent, cohesive outreach across all channels.

• Creating Unified Goals 

  Sales and marketing teams work toward the same revenue objectives—not in silos.

Companies that align sales and marketing achieve 36% higher customer retention rates and 38% higher sales win rates.

4.   Improving Efficiency with Sales Automation 

Traditional sales processes often get bogged down with manual, repetitive tasks, leading to inefficiencies and lost opportunities. Sales automation transforms productivity by:

• Accelerating Lead Nurturing 

  Automated follow-ups keep prospects engaged without requiring constant manual effort.

• Reducing Administrative Work

  Automation eliminates redundant tasks, allowing sales teams to focus on high-value activities.

• Scaling Sales Efforts 

  With automation, teams can manage more accounts efficiently—without needing to expand headcount.

A tech-enabled sales motion does more than streamline your sales process—it can transform your entire business by driving efficiency and alignment. Companies that automate sales processes see a 30% increase in productivity and a 27% shorter sales cycle.

5.   Gain a Competitive Edge  

Companies adopting modern sales strategies position themselves for long-term success by: 

• Differentiating Themselves

  Delivering a seamless and engaging buyer experience that stands out from competitors.

• Driving Higher Revenue

  A multi-channel, account-based sales motion closes larger deals faster.

• Future-Proofing  Growth

  Adapting to evolving buying behavior ensures businesses stay ahead of market shifts.

Companies leveraging tech-enabled multi-channel strategies grow revenue 3X faster than those using traditional sales models.

Final Thoughts: It’s Time to Modernize Your Sales Approach

Traditional sales methods still have their place, but relying on them alone is a costly mistake.

By adopting a tech-enabled, multi-channel account-based strategy, businesses can:

• Improve efficiency

• Personalize interaction

• Align sales and marketing

• Drive sustainable growth at scale

The choice is simple: Adapt and grow—or risk falling behind.

Ready to accelerate your sales growth?

Let’s discuss how you can implement a modern, tech-enabled approach to maximize revenue and future-proof your business.

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At OAKSTREET, we help companies build high-performing sales organizations that drive sustainable and profitable growth at scale.

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